Share
It’s time to get a better look at the upcoming second edition of Ventura Future (9 - 14 April, 2019). Ventura Future – partnering with the cultural project BASE Milano – is the place to discover the latest explorations of unusual materials. It’s also the playground where sustainable product development starts and where designers bypass the obvious and present us with a hint of absurdity to evoke meaningful conversations. And it serves as the perfect platform for institutions representing the best designers from their country or region, from Slovenia to the East of France, from Thailand to Turin – promoting their cultures and enhancing trade opportunities.
 
 
PRESS RELEASE
Milan, 6 March 2019

 

INTRODUCING THE VENTURA FUTURE 2019 EXHIBITORS: PART I

 

It’s time to get a better look at the upcoming second edition of Ventura Future (9 - 14 April, 2019). Ventura Future – partnering with the cultural project BASE Milano – is the place to discover the latest explorations of unusual materials. It’s also the playground where sustainable product development starts and where designers bypass the obvious and present us with a hint of absurdity to evoke meaningful conversations. And it serves as the perfect platform for institutions representing the best designers from their country or region, from Slovenia to the East of France, from Thailand to Turin – promoting their cultures and enhancing trade opportunities.

 
MIT Integrated Design and Management, photo credits: Jiani Zeng
 
MARKING MATERIALS

While the visitor is presented with the latest developments in many material innovations such as hydro-formed steel (Eddyboy) and 3D ceramic printing (Fabrique Publique), Ventura Future showcases a wealth of research on natural and traditional materials, such as Studio Ludovico (Finland) whose founder Alves Ludovico, being a diabetic, takes his relationship to sugar as an inspiration for building a new material. The result is a technique that uses a laser to sinter a sweet mixture, creating a sugar-based bioplastic that he calls supersweetpolymer. Several objects will be on display including the Sugar O’Clock, a reference to how diabetes dictates one’s timetable and activities.

 
Fabrique Publique, photo credits: Tessa Spaaij
Studio Ludovico, photo credits: Alves Ludovico
 

Making Of: Basel Edition is showing hybrid approaches to diverse creation processes within design discipline at the Institute of Industrial Design at the FHNW Academy of Art and Design in Basel (Switzerland). The presented projects reflect upon contemporary material culture, such as Benjamin Bichsel’s bags made of wild boar leather, using skin that is normally discarded; or Kathrin Blikisdorf’s 3D knitted shoes made from recycled yarns; and Samuel Lodetti’s kiss-inspired glasses that hold curved rims to create unique drinking sensations.

Toyo Aluminium K.K. (Italy, Japan) explores the ways that aluminium can be used for coating, painting, printing and moulding. The company does this by honouring the great Leonardo da Vinci, on the occasion of the 500th anniversary of his death in 2019. His famous horse, Il Gran Cavallo, serves as a canvas for investigating the use of aluminium-based pigments.

The Object Makers are more than 100 students from the design academy Krabbesholm Højskole (Denmark) who worked together in a shared work process and with a profane common material: 10 mm Twin-Wall polycarbonate. The college was transformed into a large joint workshop for a week in autumn 2018, with the study aiming to break down the boundaries between the collective and the individual. Resulting from this extensive study of using one single material, 11 objects have been selected for display at Ventura Future.

Toyo Aluminium K.K, photo credits Corrado Anselmi and Francesca Valan
Krabbesholm Højskole, photo credits Per Andersen
 
PLAYFUL SUSTAINABILITY

Returning Ventura Future exhibitor Nick Boers (The Netherlands) is opening the sustainability debate by showing sponges that are organic in shape but bear the globally known colours of a Scotch Brite cleaning sponge, commenting on human’s desire to manufacture nature. With his fictional materials he poses the question: "What would the world look like if the earth stopped fighting back and just started to give in to our bullshit?"

With a similar concern about the human effects on our planet, MIT Integrated Design and Management (USA) tackles the issue of packaging. Jiani Zeng's project DUAL is a concept of liquid hand wash using solid soap as packaging. After using up the liquid soap, the user can remove the paper wrapping and use the solid soap as hand wash. Comparable worries about consumer waste triggered Enis Akiev (Germany) to transform plastiglomerate into natural rock-like ‘plastic stone tiles’. Here she addresses the subjectivity of the concept of waste and questions the end of a product’s life. 

 
Enis Akiev - Plastic Stone Tiles
 

Teaching about today’s consumerism and materialism should start at a young age, thinks Lisa Tellekamp (The Netherlands). That’s is why she designed Makeco Play, an educative toy kit that, by making use of bioplastic and 3D printing, teaches children about the cycle of life. Also with the future on its mind, Moon Gallery (The Netherlands) collects ideas worth sending to the moon. The gallery actively engages the public to investigate space exploration in art and design workshops. At Ventura Future they will exhibit the ambitious plans to launch 100 artefacts to the Moon within the compact format of the 10x10x1cm plate on a lunar lander as early as 2022. In this Petri dish-like gallery, they are developing a culture for future interplanetary society.

 
Moon Gallery, photo credits: Courtesy of Moon Gallery

PRESENTING THE BEST OF...

Centre for Creativity / MAO (Slovenia) is showcasing the best Slovenian contemporary designers, manufacturers and brands at the exhibition We Are Open! The presentation ranges from folklore and handicraft objects such as hand-woven kilim, wooden kitchen utensils and pet furniture to 3D-printed wood & plastic composite lamps, chairs made from recycled compressed felt and illuminated clouds made from repurposed airbags. All made of 100% local Slovenian materials. Another national presentation being showcased at Ventura Future is organised by the Department Of International Trade Promotion in Thailand. A new selection of Thailand’s best contemporary designers returns to a Ventura Projects event, following its presentation at Ventura Lambrate in 2016. On view are the works of 38 designers that give the visitor a broad insight into the rich and eclectic design culture of Thailand.

Three art and design schools from France’s "Grand Est" (Eastern) region (ENSAD Nancy, ESAD Reims and HEAR Strasbourg-Mulhouse) have joined forces to present the Estorama exhibition, with the support of the "Grand Est" Regional Council. The collaboration brings higher education and research institutions in the region closer together with manufacturers and craftspeople. The results range from the application of local hemp in textile design, relic Alsatian pottery production and interactive design practice realised together with people who suffer from Huntington’s disease. MARCA (Italy) has identical goals for the Turin design industry. It promotes the excellence of the Turin territory by initiating fruitful collaborations among institutions, designers and companies. The project is promoted and supported by the Chamber of Commerce of Turin in collaboration with Piemonte Agency and is ideated and curated by Barbara Brondi and Marco Rainò. The works on show include Vittoria, a system of modular containers by Stefano Cerruti of Bottega Studio and QuadrilateroAurora, lighting system realized by NUCLEO and Caino DesignCROCETTA, laser-cut curtains by lamatilde in collaboration with Tappezzerie Druetta.

 
Department of International Trade Promotion, photo credits: T-Style Eco Project
Réseau des écoles supérieures d’art du Grand Est, photo credits: Shore.oo
PRACTICAL INFORMATION VENTURA FUTURE
Address
BASE Milano (2 entrances)
Via Tortona 54, 20144, Milan, Italy
Via Bergognone 34, 20144, Milan, Italy


Press Preview
Monday 8 April: 10:00 – 19:00
Register for the Press Preview by sending an e-mail with the subject ‘RSVP Ventura Future Press Preview’ to rsvp@organisationindesign.com


Opening hours:
Tuesday 9 April – Saturday 13 April: 09:30 – 20:00
Wednesday 10 April (Open evening): 20:00 – 22:00
Sunday 14 April: 09:30 – 18:00
Tickets
Tickets for Ventura Future are currently on sale. Click here to buy a ticket. The entrance fee is 5 euros and the ticket provides access to the Ventura Future and BASE exhibitions and to the evening events of BASE throughout Milan Design Week, from 9 - 14 April.

Press members can request credentials for the event by sending an e-mail with the subject ‘Press ticket Ventura Future’ to
rsvp@organisationindesign.com
. Press members will be added to a guest list and can collect their ticket at the press desk during Milan Design Week

About Ventura Future
Last year Ventura Projects launched the successful first edition of Ventura Future, an exhibition area packed full of revolutionary, innovative and ground-breaking design focused on future visions by international designers, design studios, companies and academies. In 2018 the event took place in three locations in the Loreto district, namely Loft, FuturDome and former pharmacy faculty of Viale Abruzzi. This year Ventura Future is brought back to the Tortona district in partnership with BASE Milano.

About BASE Milano
Located in the ex-Ansaldo former industrial area, BASE Milano is a cultural project aimed at promoting innovation, life-long learning and cross-pollination in the creative industries. The industrial complex consists of 12,000 square metres divided over three floors. Since its opening in 2016, BASE has hosted multiple businesses and events in the design, film, fashion, music and technology field. Its mission is to establish new and improved connections between different art forms, disciplines and languages, and to boost Milan’s status among the great capitals of creative production.
More information: www.base.milano.it

About Ventura Projects
Ventura Projects are curated exhibition areas – organised by Utrecht- and Milan-based company Organisation in Design – that cover the latest developments in contemporary design. Each Ventura Project consists of carefully selected exhibitions and often offers a platform for temporary initiatives, special projects and/or creative concepts. Whether as a major exhibition at a design district or an integrated exhibition within another event, Ventura Projects stand out with their focus on content, creativity and experimentation. Since the start of Ventura Lambrate in Milan in 2010, the Ventura Projects family has vastly expanded worldwide and includes exhibitions in Milan, Berlin, London, Kortrijk, New York and Dubai.
More information: www.venturaprojects.com  and www.organisationindesign.com

 
More information

Feel free to share this press release with others. High res images and more information on:
Press Office International Ventura Projects
Carlijn Bosch | ventura@organisationindesign.com | t: +31 30 2716311 | m: +31 6 48517367

Press Office Italy Ventura Projects
Nicoletta Murialdo |
nicoletta.murialdo@comu-nico.it | +39 339 5318579

Press Office BASE Milano
ddl studio | T +39 02 8905.2365
Alessandra de Antonellis |
alessandra.deantonellis@ddlstudio.net | +39 339 3637.388
Ilaria Bolognesi |
ilaria.bolognesi@ddlstudio.net | +39 339 1287.840

 
 
 
#venturafuture #venturafuture2019 #venturaprojects
Main media partner
Media partners
Special partners
Under the patronage of
You are receiving this mailing because you have subscribed to the mailing list of Ventura Projects. This means you will receive mailings from Ventura Projects, Organisation in Design and our PR clients.

Click here to unsubscribe from mailings from ventura@organisationindesign.com.

If you no longer wish to receive any mailings from Ventura Projects, Organisation in Design and our PR clients, click
here to unsubscribe from all mailing lists.

Click here to update your info
Organisation in Design
Nicolaasweg 142
3581 VL Utrecht
Netherlands
www.organisationindesign.com