8 April 2019

Milano Design Week 2019
Day 2: Press Preview


No soft launch this year!

At 10am sharp the first journalists entered the BASE Milano premises for their first glimpse at Ventura Future. To be followed by the press preview later in the afternoon at Ventura Centrale. It’s like people are taking the first bite of a meal you prepared with so much care. And they say it’s tasty!

Immediately after we opened the doors I rushed into an interview with the Slovenian television and with Sky Arte, talking about the exhibition of Centre of Creativity/MAO. I took the time to show some befriended journalists around, like Marcus of Dezeen, our media partner since forever.

The exhibitors are shining when they are able to present their projects to the press. The elevator pitches are getting better and better when they speak full of passion our beloved creations.

A slice of cheese at Cosentino, a colourful cocktail at DPOT, a bite of fresh pasta at Bar BAAS. And then quickly slip into a fancy dress to dance the night away at the opening party together with Lavazza and Gufram at their radically transformed golden coffee walhalla. Extra special to celebrate this 10th edition with so many familiar faces. Cheers! Salute!

Margriet Vollenberg
Founder and art director of Ventura Projects

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