We are delighted to share with you a preview of the upcoming editions of Ventura Future and Ventura Centrale during Milan Design Week, 21 – 26 april 2020.
 
PRESS RELEASE
Milan, 13 February 2020

 
KICK-START YOUR DESIGN ITINERARY FOR MILAN DESIGN WEEK

We are delighted to share with you a preview of the upcoming editions of ventura future and ventura centrale during milan design week, 21 – 26 april 2020.

 

During a packed press conference today in, several speakers revealed what we can expect for the 2020 editions of Ventura Future and Ventura Centrale. Exciting plans and promising launches were shared with the international press. This press release will bring you up to speed and get you ready for April’s design explosion!

 
Ventura Projects & BASE Milano press conference 2020, photo credits: Claudio Grassi
 
VENTURA FUTURE’S EXQUISITE DESIGN PROJECTS

Over the past years, Ventura Future has been an essential tick box on the Milan Design Week listings thanks to its outstanding exhibitions, innovative design research projects and interesting releases. In 2020, Ventura Projects is renewing its partnership with the leading creative hub BASE Milano. Ventura Future will return for the second year in a row to one of the most prominent spots of Zona Tortona, taking over at least 3,500 m2 of exhibition space. This year we have redesigned the general exhibition format in order to meet the various needs of the designers, resulting in the following exhibition formats for Ventura Future 2020: Ventura Collection (emerging designers), Ventura Expose (promising individual designers and design studios), Ventura Rooms (hotel rooms in casaBASE), Ventura Academies (prominent academies) and Ventura Brands (established creative brands and country presentations).

 
Ventura Projects & BASE Milano press conference 2020, photo credits: Claudio Grassi
 

For all the design aficionados amongst you, Ventura Future is an outstanding event package with its great focus on those designers and design stories who both foresee and question the nearby future. Sustainability, material research and bio-innovation are recurring subjects within Ventura Future 2020. To give a few examples, Martina Taranto (Italy) aims to change people’s mentality by dematerialising the objects she creates: they intentionally turn to dust and don’t last forever. STIKKISTUDIO (Netherlands) has created a series of ceramic tiles made from bottom ash, containing the residues from combusted household waste. Also, Dutch-based design studio Mesh uses household organic waste to facilitate the growth of nutritious mushrooms in urban kitchens, hence stimulating a ‘circular waste-to-table concept’. At the press conference, designer Arne Desmet of Fractall (Belgium) explained his collection Fossils of the future, highly functional objects made from cast concrete. In the course of the production process the concrete moulds add unique textures on the surfaces of the interior objects, which Desmet sees as modern-day fossils.

 

Pointing to future issues allows designers to be present in the here and now. The same applies to traditions. At Ventura Future, creative collective 9+1 (Japan) explores the future and more contemporary possibilities of Urushi, the traditional Japanese lacquer whose use can be revived thanks to a combination with the latest technologies. Slovenian designer Tina Rugelj pays homage to the past by creating a furniture collection that captures the beauty of the Mediterranean culture and her memories of the Adriatic Sea. Visitors will be treated to a beautiful collection that highlights and rediscovers the local traditional handicrafts of that specific area. Italian design duo Clessidra also reinterprets rituals through their project Simposio, a collection of everyday objects made of clay that reflects on the ancient Greek-Roman ritual of symposium.

 
9+1, photo credits: Yuko Sakamoto
Clessidra, photo credits: Ma
 
Ventura Future connoisseurs know that for each edition Ventura Projects invites and presents a great selection of prominent design academies. This year, we have the honour to welcome new schools such as Columbia College Chicago (United States of America), Manchester School of Arts (United Kingdom), Nuova Accademia di Belle Arti (Italy) and Technológico de Monterrey (Mexico) and returning participants such as Royal College of Arts (United Kingdom), Design School Kolding (Denmark) and VIA University College (Denmark). Today, the press already got a glimpse of the extraordinary project that VIA University College will showcase during Ventura Future 2020, in which students focus on the oceans, its intriguing flora and fauna and all of its unknown forms that students are led to as they research a design process.
 
Within Ventura Future 2020, Ventura Projects curates an exhibition called ‘Hello Humanity: Dutch Design for a holistic world’. This exhibition showcases a selection of seven Dutch-based designers who have an innovative, holistic and inclusive design approach. Design is no longer just a way to produce objects; it is becoming a way to stimulate thoughts, reflections and a new way of living in order to harmonise with the environment and others around you. Multiple projects within the exhibition focus on illness, emotions and injustice with the goal of getting people to connect with themselves and others and be more inclusive. The trans-disciplinary, humanistic and empathic designs of this unique exhibition tell stories which belong to all of us. The seven selected exhibitors are: Aline Gerards, Ching-Hui Yang, Irakli Sabekia, Jessica Smarsch, Lot Mars, Makers Unite and Pauline Agustoni. The project is made possible by the support of the Netherlands Consulate-General in Milan and the Dutch Embassy in Rome.
 
BASE Milano
At the heart of Design Week 2020 at BASE Milano is a reflection on the overload of images and information that overwhelms us on a daily basis. The ex-Ansaldo lounge will be transformed from the big open space for socialising, studying, working and kicking back into an off/lab: a space of physical and mental decompression located at the heart of the Tortona district, offering visitors the chance to temporarily switch off from the chaos and commotion that is the hallmark of Fuorisalone.
 
For an overview of the current 2020 Ventura Future exhibitors, click here.
 
 
Hello Humanity - Jessica Smarsch, photo credits: Gabriele Mariotti
 
VENTURA CENTRALE: SUBMERGE INTO COMPELLING DESIGN SHOWS
Also in 2020, the vaulted warehouses of the Milan Central Station will form the stage for the spectacular and captivating design shows and exhibitions of Ventura Centrale. The 16 vaults will this year be host to: Object Carpet x Ippolito Fleitz Group (Germany), Daikin (Japan), Studio Italia Design (Italy), NOROO (Korea), Synesthesia Lab (Japan), Yamaha Corporation Design Laboratory (Japan), CRAMUM (Italy), FiberEUse (Italy), Kunaal Kyhaan per KOY (India), TANGENT (United Kingdom), Chiquita (Italy), Puma Innovation (Germany), Level Project (Italy), Museum of Architecture and Design (Slovenia) and Rapt Studio (United States).
 
After being lauded as the Elle Decor India’s EDIDA ‘Designer of the Year’ 2019, Indian designer Kunaal Kyhaan Seolekar takes visitors into an exotic universe filled with extraordinary stories at Ventura Centrale 2020, curated by Valentina Guidi Ottobri. The interactive installation Rytuals aims to reproduce Indian mythological tales and customs. Each piece in the exhibition reflects the essence of the spiritual dimension inspired by these epic narrations, exploring tales that have been passed down over the generations.
 
TANGENT, photo credits: TANGENT
Kunaal Kyhaan per KOY, photo credits: KOY
 
Enhance, Rhizomatiks and sound artist evala combine forces in the alliance-based collective Synesthesia Lab, which presents a synesthetic experience device during Milan Design Week. The experiential project Synesthesia X1 immerses visitors in a new multi-sensory musical experience, wrapping them in a world of sounds, lights, and vibrations. Their body becomes the medium and their consciousness is heightened, as they naturally become a part of the flow. 
 
Italian decorative lighting company Studio Italia Design will be presenting the brand’s 2020 new collections during Salone del Mobile in Milan through La Piazza -- an installation curated by the company's newly appointed Design Curator, Luca Nichetto. Historically, Italian piazzas have always been meeting points to exchange goods, ideas and news. In La Piazza, Studio Italia Design will create a space where visitors can come together to interact, socialise and create.
 
 
Synesthesia Lab, photo credits: Atsuhiro Shirahata
 
During the press conference Prof. Marcello Colledani from Politecnico di Milano, coordinator of the European Horizon 2020 project FiberEUse, emphasised the importance of a transition to a circular economy. FiberEUse, funded by the European Commission, includes 21 partners from 7 member states. At Ventura Centrale they will present an installation highlighting the need to reuse end-of-life fibre products by showcasing high quality interior products from recycled fibre, as well as high value-added products from other sectors, such as automotive, sport and aviation. Following a circular path, visitors are invited to experience the process of composite recycling and to be inspired by the benefits of a circular economy.
 
For an overview of the current 2020 Ventura Centrale exhibitors, click here.
 
PRACTICAL INFORMATION VENTURA FUTURE

Address
BASE Milano
Via Bergognone 34, 20144, Milan, Italy

Opening hours:
Tuesday 21 April – Saturday 25 April: 10:00 – 20:00
Wednesday 22 April (Open evening): 20:00 – 22:00
Sunday 26 April: 10:00 – 18:00

Tickets
Tickets for Ventura Future are currently on sale. Click here to buy a ticket. The entrance fee is 5 euros and the ticket provides access to the Ventura Future and BASE exhibitions and to the evening events of BASE throughout Milan Design Week, from 21 - 26 April.

Press Preview
Monday 20 April: 10:00 – 19:00

Register for the Press Preview and Milan Design Week.

Press members can collect their ticket and press bracelet at the press desk during Milan Design Week.

Press Tours
Tuesday 21 April: 12:00 – 13:30
Wednesday 22 April: 10:30 - 12:00

Sign up for the Press Tour by sending an e-mail
with the subject ‘RSVP Ventura Future Press Tour’ to
rsvp@organisationindesign.com. Please add the preferred date of the press tour.

 
PRACTICAL INFORMATION VENTURA CENTRALE

Address
Via Ferrante Aporti 9, 20125, Milan, Italy

Opening hours:
Tuesday 21 April – Saturday 25 April: 10:00 – 20:00
Sunday 26 April: 10:00 – 18:00



Press Preview
Monday 20 April: 15:00 – 19:00

Register for the Press Preview and Milan Design Week.

Press members can collect their press bracelet at the press desk during Milan Design Week.

Press Tours
Tuesday 21 April: 12:00 – 13:30
Wednesday 22 April: 10:30 - 12:00

Sign up for the Press Tour by sending an e-mail
with the subject ‘RSVP Ventura Centrale Press Tour’ to
rsvp@organisationindesign.com. Please add the preferred date of the press tour.

About Ventura Projects
Ventura Projects are curated exhibition areas – organised by Utrecht- and Milan-based company Organisation in Design – that cover the latest developments in contemporary design. Each Ventura Project consists of carefully selected exhibitions and often offers a platform for temporary initiatives, special projects and/or creative concepts. Whether as a major exhibition at a design district or an integrated exhibition within another event, Ventura Projects stand out with their focus on curated content, creativity and experimentation. Since the start of Ventura Lambrate in Milan in 2010, the Ventura Projects family has vastly expanded worldwide and includes exhibitions in Milan, Berlin, London, Kortrijk, The Hamptons, New York City and Dubai.
More information:
www.venturaprojects.com and www.organisationindesign.com

 

About BASE Milano
Located in the ex-Ansaldo former industrial area, BASE Milano is a cultural project aimed at promoting innovation, life-long learning and cross-pollination in the creative industries. The industrial complex consists of 12,000 square metres divided over three floors. Since its opening in 2016, BASE has hosted multiple businesses and events in the design, film, fashion, music and technology field. Its mission is to establish new and improved connections between different art forms, disciplines and languages, and to boost Milan’s status among the great capitals of creative production.
More information:
www.base.milano.it

Note to the editor (not for publication)

Feel free to share this press release with others. High-res images and more information on:
Press Office International Ventura Projects
Carlijn Bosch | ventura@organisationindesign.com  | t: +31 30 2716311 | m: +31 6 48517367

Press Office Italy Ventura Projects
Nicoletta Murialdo |
nicoletta.murialdo@comu-nico.it | +39 339 5318579

Press Office BASE Milano
ddl studio | T +39 02 8905.2365
Alessandra de Antonellis |
alessandra.deantonellis@ddlstudio.net | +39 339 3637.388
Ilaria Bolognesi |
ilaria.bolognesi@ddlstudio.net | +39 339 1287.840

 
 
 
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